Selling goods online is a lucrative but highly competitive business. Getting your shipping with woocommerce right is imperative to keep your business ahead of the competition and keep your customers happy.
With the increasing competition of online shopping, customers want to pay as little as they can for shipping but received goods rapidly and in pristine condition. It is your job to make this happen as best you can.
This article outlines some simple ways to optimize your woocommerce shipping and keep your business growing.
Have a Backup Plan
All your customers’ order data and shipping details are stored in your woocommerce store. Take a regular backup of your data every time you make significant changes to your store. This will ensure you always have a copy in case of any issues, and you can still fulfill your customers’ orders.
There are various plugins available to do this, and you can also do it manually from your woocommerce store dashboard. Backups can be scheduled to take daily extracts (snapshots) of your data or real-time that capture the incremental data that comes in every time a customer places a new order.
Get Your Settings Right!
One of the simplest things you can do to improve your woocommerce shipping is to ensure your shipping settings are right. Be clear about what you are offering in each product listing – free shipping, price per item, pickup option, or flat rate prices.
Woocommerce also enables you to configure shipping zones for your products. This means you can adjust your shipping pricing clearly and transparently according to your customer’s lives, the type of product they have purchased, and how much the shipping costs you.
Automate Your Woocommerce Shipping Processes
You can instantly make your shipping more efficient by adding some clever extensions into your woocommerce store. This can help you slicken you your pick and pack processes, label printing, and keeping tabs on tracking information.
Automating these important but repetitive process steps ensures your customers get a better shipping experience, and it leaves you free to focus more on sales and marketing to grow your business.
Test, Test & Test Again
When you have made any changes to your shipping configurations, it is vital to test them to ensure they are all working correctly from your customers’ perspective. Problems with shipping costs are one of the top reasons for abandoned carts. Do not lose your hard-earned customers with simple mistakes.
Carry out proper testing on each of your shipping configurations. Test each shipping class and zone, and ensure the calculated rates on your checkout page are advertised in your product listings. Try this with different checkout combinations and product categories to ensure everything is as your customer expects.
By carrying out these simple steps when shipping with woocommerce, you ensure no surprises for your customers. Doing so increases the chances of returning to buy more from your business and leaving positive reviews and feedback to enhance your customer satisfaction score. It is a win-win!
Need even more tips? Read our related guide: Ecommerce Shipping in 2021: Handy Guide